Journal Of Communications And Networking -Myassignmenthelp.Com

Question: Discuss About The Journal Of Communications And Networking? Answer: Introduction In todays globalized world, the significant increase in tourism is gaining the attention of many small and medium scale business leaders to invest in businesses where they are going to book airlines tickets online for the passengers on commission basis. The recent boom in the tourism industry is gaining the attraction of the business leaders and they are venturing in this field. This paper shows a proper plan to start a business regarding air ticket booking on commission basis. Online ticketers is such a business organization. Background market pull The recent boom in the tourism industry has increased the business of airlines companies as the increased socio-economic conditions of many developed countries made that possible. This scenario allows the small and medium scale business leaders to get interested to join the business of airlines ticket booking on commission basis. The market pull for this business is immense as there are many individuals who do not have enough time to book tickets and there are some travel agencies who give bulk orders to these companies. On the other hand, some of the airlines companies are restraining the organizations to book tickets in a bulk size as they want the customers to directly book tickets to eradicate the trend of commissions from their trade. Stage framework The six step framework for the market pull includes knowledge, comprehension, analysis, application, synthesis and lastly taking actions. In this section of this report gives a vrief idea of these steps of this framework of market pull. To solve every problem having a clear vision is required to show the right way. Thus knowledge on the relevant field is a very important factor for the market pull. After identifying the problem the next step will be to achieve an accurate understanding of the various resources needed to solve the issues by linking the resources with the information. After associating the resources with the information, analyzing the situation by going through the information to identify the exact situation, the weaknesses and the strengths of the business organization; not only that, it identifies the possible solutions to fight the existing oddities. After that in the framework a synthesis is performed where a decision is taken to solve the existing issue and it discloses t routes to follow in order to solve the issue. After a proper synthesis of the problem, the next and the final step is to take necessary actions to solve the issue that exist in the market. Identification of the problem The main problem in this situation is that various airlines companies are amending their company policies and stating that no organization or individual can buy more than 3 to 5 air-tickets. They are taking these actions to eliminate the trend of commission from their trade and in this way they can maximize their profitability. This is the major problem that an organization who books ticket for the individuals are facing nowadays. Definition of the problem In this context it can be said that the airlines companies wish to monopolize the ticket booking sector is the major problem. Proposed solution Only if the small and mid level business leaders who are operating in the online ticket booking business can convince the management of the airlines companies to amend their company policies, the problem will get solved. Otherwise there are no other permanent solutions of issues of this sort. Technology push The business of online booking of air tickets for the customers do not require any superior technologies, or it dies not requires to device a unique technology. In this regard, it can be said that the managements of such organizations can stress on the customer relationship tools to increase the customer base as that can give a boost to the profitability of the organization. Thus it can be said that that improving the customer relation is the only tool that the business organization can utilize to enhance their productivity along with the profitability. In this section a brief of the business idea and the journey of the customers are provided to give a general idea of the situation. The management of the business organization intends to help in online airlines ticket booking and their target customers are the individuals who frequently travel and due to busy schedule, booing tickets are hazardous job for them (Bezirgiannidis, Caini and Tsaoussidis 2016). Apart from them another target customer of the organization is the travel and tourism companies. These organizations give huge orders for ticketing to the company and they are the major customers of the organization. Trends and statistics The trends of this online ticketing business are going somehow downwards due to amendments of the company policies by the majorly influential airlines companies. In a press meet, directors of two significant airlines organization stated that they intend to restrain the operations of some organizations those take commissions and book air tickets for individuals and take a certain amount as commission (Son and Buyya 2016). In order to maximize the profitability, the airlines companies are going for tools like discounts in online ticketing and amended the policy stating that from a particular account, an individual can only book a few air tickets. These policies are ruining the businesses of the organizations like Online Ticketers. It has been noticed that after amendments of the company policies by two major airlines organizations, the profitability percentage of organizations like Online Ticketers got lowered by a massive 23% within a single financial year, making the situation concer ning. Target customers The target customers of Online Ticketers are the professionals who have to travel frequently for the purpose of their job and they do not have enough time to invest for ticketing purposes. Hence these individuals come to the organizations like Onlinne Ticketers and ask them to book the tickets on a commission basis. Apart from them, the major clients of these organizations ae the big travel and tourism companies, they give bulk orders of ticketing to the companies like Online Tiketers. Potential rivals For the last couple of years there has been an immense increase in the formation of several companies in the field where Online Ticketers operate. This is bringing in immense rivalry in the market where Online Ticketers had a monopoly. The management of Online Ticketers have devised a unique idea and that was getting collaboration with a reputed travel and tourism company. From the collaboration, the management of Online Ticketers have noticed significant boost in their profitability. Probable business models The mission of the management of Online Ticketers is to establish the company within coming couple of years in the market of UAE and eventually to expand the business in the market of Europe in coming five years. The management of the organization wants to attain a profit of 1 million pounds annually in two to three years time. After considering Booking in an appropriate manner is mandatory and if incase the booking limit is low, Online Ticketers do not sell tickets to overbook an airbus and on the other hand when the booking limit is on the higher end, the organization can sell tickets in a discounted price. The business organization charges 13% on the total amount as cancelation fee and for no show passengers (Bezirgiannidis, Caini and Tsaoussidis 2016). These are the areas where the organization needs to work on as in these cases the organization has to bear a huge amount. Apart from that the business idea is profitable as a regular commission is earned by each booking. At times, when the management of the organization allows overbooking it generally generates 1 to 2 % higher revenues (Sierag et al. 2015). Operating business model Online Ticketers will have a definite structure in the workforce where a unit will be deployed for the marketing. That unit will let the people know about the existence of the organization and the general workers along with the technical employees will take care of the operational part. Application of Teeces model According to Teeces model there are two types of companies, one is innovator and the other type I imitator. In this case, in the market of UAE, Online Ticketers are the innovator organization as they are the first organization whoa re solely dedicated to Online ticket booking and overbooking management business. The management of Online Ticketers has divided the workforce in a manner so that the there are dedicated workers in each segment of the business process. They have recruited technical employees who take care of the ticket booking, overbooking management and important factors. On the other hand, there are employees who take care of the marketing works. There are some employees from the finance background who takes care of the financial department. Experience gap As the organization is relatively new and wants to build a good reputation, thus the management of the organization did not take any risks and they have recruited the experienced people in the technical department to ensure that the clients do not have to face any issues. potential partners The organization has been established recently and thus there are no immediate needs for partnership. The management of the organization initially should start marketing campaigning to let people know about their business idea and their existence. Then they should lower their initial profitability to give people service at a lower price to acquire the trust of the target customers. This should be the immediate steps for the business organization in order to become successful. Conclusion Thus to conclude it can be said that the business model of Online Ticketers are unique in the market of UAE and they can make the most of the tourism market. As the management has collaborated with some big tourism companies to generate revenues and thus they have a strong model of generating revenue. References Saito, T., Takahashi, A., Koide, N. and Ichifuji, Y., 2017.Optimal overbooking strategy in online hotel booking systems(No. CARF-F-421). Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo. Bezirgiannidis, N., Caini, C. and Tsaoussidis, V., 2016. Analysis of contact graph routing enhancements for DTN space communications.International Journal of Satellite Communications and Networking,34(5), pp.695-709. Sierag, D.D., Koole, G.M., van der Mei, R.D., Van der Rest, J.I. and Zwart, B., 2015. Revenue management under customer choice behaviour with cancellations and overbooking.European Journal of Operational Research,246(1), pp.170-185. Belobaba, P., Odoni, A. and Barnhart, C. eds., 2015.The global airline industry. John Wiley Sons. Crespo-Almendros, E. and Del Barrio-Garca, S., 2016. 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